The definition of digital signage as quoted from Wikipedia:
“Digital signage is a sub-segment of electronic signage. Digital displays use technologies such as LCD, LED, projection, and e-paper to display digital images, video, web pages, weather data, restaurant menus, or text. They can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings etc., to provide wayfinding, exhibitions, marketing and outdoor advertising. They are used as a network of electronic displays that are centrally managed and individually addressable for the display of text, animated or video messages for advertising, information, entertainment and merchandising to targeted audiences”.
The Evolution of Digital Signage
Today digital signage can be seen around every corner. Although static signs are still used and do serve a purpose, digital signage has undoubtedly changed our world.
The term ‘digital signage’ started being used in the early 1990’s when some stores in Europe put up some old-school tube TVs and played content from a VCR or DVD. In the early 2000’s flat panel displays started to make their debut followed by more affordable LED and plasma displays.
Retailers quickly discovered that the increased quality of the image was having a positive impact on customers. This in turn pushed digital signage into mainstream retail and got the ball rolling to where every industry got on board and started utilizing digital signage including education, corporate, houses of worship etc. There wasn’t any organization or business big or small that didn’t operate digital signage in one form or another.
Digital Signage Media Players
The digital signage bar was raised even higher with the introduction of computer-based media players. The players allows for centrally controlled dynamic content that’s easily updated by the push of few buttons. This allows for those who are not tech savvy to still play ball with the competition.
Digital signage is now the norm for most anyone who either needs to provide information, promote something, or simply provide entertainment while customers or clients wait. If one is not using digital signage and still printing static signs may be considered as living in the ‘dinosaur age’.
As the years have passed, digital signage has become the standard and norm. It is not the shiny new toy anymore and the impact on people has decreased. No longer does the standard HD the same “wow” as it once did. Out with the old, in with the new… next on the stage is interactive displays bringing digital signage to the next level.
The Future of Digital Signage
Interactive displays have grown popular over the recent years but since the start of COVID-19 no one wants to touch anything forcing manufactures to pull up their creative socks and finding new ways to use interactive displays without having to touch the display. We are starting to see the utilization of smart phones with displays. People are now able to operate the interactive displays without physically touching.
No one knows what digital signage will look like in 5 – 10 – 15 years from now but as technology continues to advance faster, we look forward to the new and creative innovations that await us!
If you would like more information on digital signage and how it can benefit your organization or business, please contact us. Digital Edge Media provides service to western Canada. Our head office is in Sherwood Park AB and a secondary office in Calgary AB but do business in Red Deer, Fort McMurray, Grande Prairie, Lloydminster, Medicine Hat, Lethbridge, Jasper, Banff, Kelowna, Revelstoke, Vancouver (including the lower mainland) Saskatoon, Regina… and every little Community and Town in between!